1. Concept
Working with our creative director, I planned the themes and the launch calendar for our seasonal collections.
2023-2026
Art direction & Illustration
Five years after it was founded, Opposite Wall was still searching for its real identity. With competition growing in the frame and art print market, standing out and reaching new audiences was getting harder. That's the moment I arrived, as part of an entirely new design team. Together we took on a major shift: goodbye stock imagery and grey interiors, hello photo shoots of our own worthy of the best magazines. We also rebuilt the print catalogue from the ground up around colourful, vintage-leaning illustrations.
A small team with big dreams!
On a small but deeply creative team, I had the chance to be involved at every stage of the process.
Working with our creative director, I planned the themes and the launch calendar for our seasonal collections.
I got to fully express my love of print, illustration and typography by designing a large share of the posters.
Running each season's photo shoots, I built solid expertise in creative direction applied to photography.
Responsible for conceiving and adapting the visuals for our newsletters, our social channels and our website, I sharpened my skills in strategy and content planning.
Once a collection had launched, I measured and assessed how our new products were performing.
15-20%
annual growth in poster sales across the three years I worked there as illustrator and art director
+1000
homes around the world where the posters I illustrated now hang
20
collections designed and launched with my team
